Street advertising is an effective way to connect face-to-face with consumers and interact with a mass vehicular audience. An urban panel is one of the most dominate forms of street-level advertising due to the unique positioning. A panel can be placed on top of subway entrances, around bus stations, and transit shuttles to deliver the most exposure possible on a daily basis.
This is an example of a three part urban panel for Cleveland Golf. All copy and logos were used for educational purposes only.
Multimedia advertising is a way for companies to advertise their products or services over multiple media outlets. The most common media outlets are; television, radio, newspapers, magazines, internet websites and outdoor advertising.
Since most people in modern society are saturated by various forms of media, advertisers must reach these customers by spreading their messages on several different outlets.
For my example of a multimedia campaign, I chose Coca-cola because their ads are timeless, and I am just as addicted to the drink as any another American. The media outlets I chose were radio, tv, print, and internet advertising. All logos and copy were used for educational purposes only.
To find out more visit: What is Multimedia Advertising?
Creating a website can be easy, but creating a website with your own aesthetics and vision is a different story. Not everyone knows CSS and HTML, so Adobe InDesign has made it possible for anyone to create their own website layout. Once your display is finished, a web designer can then take the layout and create a tailor made website.
This example is a made-up website called SkateNikeSB.com. My idea is to create a website that will make skaters change shoe brands based on celebrity pro skaters wearing them. This website would be used to spread awareness of the Nike SB skate shoe line. All copy, logos, and images are used for educational purposes only.
For more information view: Creating a Website on InDesign
You Must Click On It To See Full View Of Website 😉
No matter what city your in, there are a number of posters and handouts strung about promoting various local bands and venues. The idea behind poster advertising is to promote an organizations identity and at the same time increase exposure.
Creating your own poster can be a good way to get your name out their without spending a ton of money. Some basic rules to follow while creating your poster:
- Use Large Fonts
- Use a Single Point of Contact
- Create a Unified Message
You can find many tutorials online using various Adobe programs. I personally used the Awesome Colorful Poster Tutorial and created my poster in Adobe Illustrator and Photoshop. To find out more about poster advertising please visit: Why You Should Consider Poster Advertising
Business cards are a tangible way to promote yourself and make connections without breaking the bank. Their are several reasons to use business cards including:
- To provide promotional information
- To negotiate deals in certain situations and cultures
- To provide legitimacy to your small business
- Most importantly, to facilitate networking and make connections
There are several ways to create your own business card with with various tools provided in Adobe Illustrator, Indesign, and Photoshop. I have personally used Adobe Illustrator to create my own business card featuring MkbyDesign. You can find a tutorial at: How to Make a Business Card in 10 Steps
For more information on why business cards are effective visit: Why Use Business Cards
A postcard by definition, is any piece of paper or card stock intended for writing and mailing without an envelope. The earliest known postcard was a hand-painted design created by Theodore Hook in London, 1840. Today, postcards are used commercially by businesses to promote sales, reach large audiences, and create events.
Creating a postcard can be simple with the use of Adobe Illustrator and tutorials online. This time, I used the Vintage Postcard Tutorial to create my Hollywood postcard. By using the clipping mask tool you can make any typeface have a background image.
T-shirt advertising is an affordable way to market any company effectively. Making your advertisement wearable will ensure that your message will reach a large, diverse audience. Reaching customers in this fashion, informs them of your brand, and also creates buzz about your company.
Creating a t-shirt can be simple with the tools provided in Adobe Illustrator. I personally used the t-shirt templet provided by the program, but their are many variations online with downloadable templets you could use. Adobe Illustrator also provides creators with vector images that are easily placed and transformed into any design. This shirt was inspired by my own gaming habit, however it is an example of a male t-shirt design.
For more information on t-shirt advertising visit: ooshirts.com
The purpose of an outdoor billboard is to build a brand with the use of images. However, the average consumer looks at a billboard an average of 4 seconds. The question is, how can a business get their message across in so little time?
The answer is simple, just remember the “rule of thirds” – guidelines for visual images that divide the image your using into a grid like formation allowing the features of that image to flow from section to section. This will ensure that the placement of your message is in the best spot for the most recall. The more present a brand is in the consciousness of the consumer, the better chance the advertiser has in creating a buying behavior.
Online display ads are a low cost way for marketers to reach a large audience and generate more traffic easily. There are an array of online ad types, but the basics are:
– Static display ads – simple images hyperlinked to an advertiser’s site.
– Animated ads – injecting movement for text and images in .GIF or Flash formats.
– Interactive display ads – offering the user some function like a game that links to the advertiser’s site.
– Video ads – videos can be programmed to play automatically when a Web page opens.
– Expanding ads – the ad increases in size when the mouse is moved over or clicked.
Online display ads have been around since the early 1990s, but today marketers use them for their low-cost format and click-through rate. Basic display ads are easy to create in various programs, but most advertisers use Adobe Flash.
I have created an online animated banner ad for the San Marcos Farmers Market. Images were put together in Photoshop and then animated with Adobe Flash.
Feel free to try with this tutorial: Interaction Design 101
For more information on online display ads visit this!